World Tea Expo 2025: Full Schedule

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8:30am PDT

Tea Marketing Mastery: Branding Strategies to Elevate Your Business

Tuesday March 25, 2025 8:30am - 9:30am PDT

Unlock the secrets to successful tea marketing with an exclusive workshop hosted by the Boulder Tea Company. Join Sara Stewart Martinelli, owner and master tea blender, and Nathan Pulley, Director of Operations, as they share their expertise in both print and digital marketing. This hands-on workshop will cover everything you need to know to elevate your tea business.
Learn how to craft compelling stories and engaging content that highlight the unique qualities of your teas. Sara and Nathan will guide you through the nuances of traditional print marketing as well as effective strategies for digital platforms. Discover the art of tea photography, from lighting and composition to styling and editing, ensuring you capture the beauty of your tea products in every shot. Additionally, build a strong, recognizable brand that resonates with your target audience through branding techniques that create a cohesive and appealing brand identity across all marketing channels.
This workshop is ideal for tea business owners and entrepreneurs, marketing professionals in the tea industry, aspiring tea brand creators, and anyone passionate about tea and eager to learn more about marketing.

Speakers

Sara Martinelli

Owner, Boulder Tea Company and The Boulder Dushanbe Teahouse

Sara Stewart Martinelli is the dynamic owner of Boulder Tea Company and The Boulder Dushanbe Teahouse. With a degree in anthropology from the University of Colorado and a certification in graphic design from The Colorado Institute of Art, Sara combines her diverse academic background... Read More →

Nathan Pulley

Director of Operations, Boulder Tea Company

Nathan Pulley is the Director of Operations at Boulder Tea Company, bringing his extensive expertise in business management and operations to the forefront of the tea industry. With a strong background in strategic planning and organizational development, Nathan plays a crucial role... Read More →

Tuesday March 25, 2025 8:30am - 9:30am PDT
Room #221

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Ecommerce
Level Intermediate