World Tea Expo 2025

IKevin will address the reaction of taste receptors as it pertains to hot and cold beverages. Only to bring it forth to why it may be so that some people prefer hot tea brew and some may prefer cold tea brew scientifically.
 3 Takeaways
(1) Science behind temperature tea tasting
(2) Choosing which teas taste better cold or hot
(3) Geographically preference

In the world of gourmet experiences, the combination of tea and cheese stands out as a sophisticated and delightful pairing. Join us for an immersive skill building session, where we will explore the principles of food and tea pairing, followed by a sensory tasting session designed to educate and inspire.
This session will begin with an introduction to the fundamental concepts of pairing tea with food, focusing on how different flavors, textures, and aromas can harmonize on the palate. Participants will then embark on a guided tasting experience, sampling a curated selection of teas and cheeses. Through this hands-on session, attendees will not only discover new insights about tea but also learn how to create compelling and complementary pairings.
Furthermore, Fabiola will provide practical advice on organizing similar tea and cheese events in your own business. By the end of the session, participants will be equipped with the knowledge and skills to host their own tastings, enhancing their offerings and attracting new customers with these unique experiences.
Join us for this delectable journey and elevate your tea business by mastering the art of tea and cheese pairing.
TakeawaysUnderstanding Tea and Food Pairing Principles: Gain insights into the core concepts of pairing tea with food, learning how flavors, textures, and aromas can complement each other to create a balanced sensory experience.
Hands-On Sensory Tasting Experience: Engage in a guided tasting of a curated selection of teas and cheeses, discovering new flavor combinations and deepening your understanding of both tea and cheese.
Organizing Tea and Cheese Events: Learn practical tips and strategies for hosting your own tea and cheese tasting events, enabling you to offer unique experiences that can attract and retain customers.
 

With the increasing popularity of matcha, the presence of Japanese green tea on the world market is stronger than ever before. Yet despite the abundance of instragrammable green lattes and smoothies out there, much of what Japan has to offer still remains largely undiscovered by the international tea community. Take a closer look, and Japanese green tea will appear surprisingly multifaceted, spanning from the fresh forest-like flavor of a classic Sencha to the nutty roasted aromas of Hojicha and much more in between. New and exciting initiatives such as the single origin tea movement are also taking Japanese tea into unexplored territory, making for new taste experiences previously unavailable. The art of roasting green tea has also being further refined, and is ripe for experiencing.

In this presentation, certified Japanese Tea Instructor Oscar Brekell will guide you through this intriguing and ever-changing field, and also explain the background behind the great variety of flavor experiences. He will go through everything from tea plant cultivars to terroir and, most importantly, the long traditions and new bold initiatives that make the cultivation and processing of these wonderful teas possible. Brewing techniques will be introduced, and finally he will also introduce the secrets behind a good Hojicha, roasting live on stage to offer the audience a truly special taste experience. A must for anyone interested in gaining or deepening their knowledge of green tea.


Tasting: 
・Cold brewed Single Estate Japanese Tea
・Freshly roasted Hojicha