Loading…
or to bookmark your favorites and sync them to your phone or calendar.
Audience: Food Service and Hospitality clear filter
arrow_back View All Dates
Wednesday, March 26
 

8:30am PDT

Brewing Excellence: Elevating Tea Service in Hospitality
Wednesday March 26, 2025 8:30am - 9:30am PDT
Led by Dananjaya Silva, creator of London’s most expensive tea, Golden Tips, featured in The Times and CBS, this session will guide you in crafting a first-class tea service in hospitality. Learn how to curate seasonal menus, ensure proper storage, and scale your offerings with practical, real-life examples.
Speakers
avatar for Dananjaya Silva

Dananjaya Silva

Managing Director, P.M.David Silva & Sons (PMD Tea)
Dananjaya Silva is the current Managing Director of P.M.David Silva & Sons (PMD Tea), his family tea business established in Maskeliya, Sri Lanka (Ceylon) during the era of the British Plantation Raj by his grandfather. Building on a rich legacy, PMD Tea today supplies hand-picked... Read More →
Wednesday March 26, 2025 8:30am - 9:30am PDT
Room #224/25

9:45am PDT

Demystifying Chinese Tea: Understanding Categories, Traditions, and Market Potential
Wednesday March 26, 2025 9:45am - 10:45am PDT
China, the cradle and “motherland” of tea, boasts a long history and profound culture of tea planting, processing, and drinking. Throughout this development, our diligent and wise ancestors continuously invented new techniques for tea planting, processing, and brewing.
With such a long history, it is fascinating to imagine how tea emerged from nature, gradually becoming China’s “state drink,” and how it spread worldwide. Over the course of at least 5,000 years, our ancestors have developed various types of tea. The most authentic and traditional Chinese teas are categorized into six basic types, known as the “Six Major Tea Categories” by tea professionals. As market demand continues to grow, it is essential to educate tea merchants, professionals, and our expanding community of tea drinkers about these categories. Through this forum at the tea expo, we aim to clarify misconceptions and correct misunderstandings regarding tea types, business practices, and consumption. This mission is crucial for the tea expo.
In the West, consumers are generally familiar with green tea, black tea, and Pu-erh tea. However, following recent trends in Chinese tea culture, more people are becoming aware of white tea and oolong tea. Each of these major categories includes representative and renowned subcategories, which will be a key topic of our discussions.
Additionally, different types of tea are produced through various processing methods, each requiring specific brewing techniques.

Three Takeaways: 
1. Brief History of Tea Drinking.
2. China’s authentic and traditional basic categories of teas—six major tea categories: Green tea, White tea, Yellow tea, Oolong tea, Black tea, Dark tea.
3. Brewing methods for different teas—water temperature, tea amount, brewing/steeping time.

Speakers
avatar for (Ping) Lauren Luo

(Ping) Lauren Luo

Founder, CEO, Certified Tea Specialist & Certified Tea Evaluation Specialist, JingWei Fu Tea
Ping Luo / (Ms. Lauren) —— Founder, CEO, Certified Tea Specialist & Certified Tea Evaluation Specialist In 2018, Ping (Lauren) Luo founded JingWei Fu Tea USA in Irvine, California, where she serves as CEO, overseeing operations, sales, and marketing. As the first Certified... Read More →
Wednesday March 26, 2025 9:45am - 10:45am PDT
Room #224/25

11:00am PDT

Sip Savvy: Hijacking Drink Trends to Reveal Consumer Drivers for Alcoholic & Non-Alcoholic Tea Beverages
Wednesday March 26, 2025 11:00am - 12:00pm PDT
Alcoholic Tea Beverages
In the evolving landscape of the beverage industry, understanding consumer preferences is key to staying ahead. This presentation dives deep into the intricate world of consumer drivers that shape beverage choices by exploring three main drivers: health, psychological drivers, and flavor trends.
Health drivers are increasingly influencing consumer choices, with a growing demand for beverages that offer functional benefits, such as low-calorie options, fortified drinks, and alcohol alternatives. We will analyze how health-conscious trends are reshaping the market and driving innovation in both alcoholic and non-alcoholic segments.
Psychological drivers, including the role of emotional connections and social influences, play a significant role in beverage preferences. This section will examine how brand perception, marketing strategies, and consumer experiences shape purchasing decisions and loyalty. Flavor drivers remain a cornerstone of consumer satisfaction. By exploring emerging flavor trends, their origins, and consumer drivers, this presentation will highlight how unique and diverse flavor profiles can captivate consumers and create lasting impressions. Attendees will gain actionable insights into leveraging these consumer drivers to develop strategies that cater to evolving preferences, ensuring success in both retail and food service settings.
 
Objectives:  
• Investigate emerging flavor trends, showcasing how innovative and diverse flavor profiles can captivate and retain customers
• Explore the psychological drivers, including emotional connections and social influences to understand how they shape consumer behavior
• Analyze how health-conscious trends are influencing consumer preferences for both alcoholic and non-alcoholic beverages
Speakers
avatar for Suzy Badaracco

Suzy Badaracco

President, Culinary Tides, Inc,
Suzy Badaracco, President of Culinary Tides, Inc., is a foresight expert with over 19 years of experience in trends intelligence and predictive forecasting. She holds a Bachelor of Science degree in Criminalistics, an Associate degree in Culinary Arts, and a Master of Science degree... Read More →
Wednesday March 26, 2025 11:00am - 12:00pm PDT
Room #224/25
 
Share Modal

Share this link via

Or copy link

Filter sessions
Apply filters to sessions.
Filtered by Date -