World Tea Expo 2025

In this session we'll explore the challenges and opportunities in developing RTD teas, including balance of ingredients, scaling formulations, brewing, and reviewing essential regulatory considerations.

Diving deeper into these topics:

• Balancing tea, flavor, juices, sweeteners and other ingredients in formulating your tea
• Differences between brewed tea leaves, tea extracts, tea concentrates, tea powders, tea distillates and tea flavors
• Technical limitations and opportunities in scaling your lab formulation to production
• Key regulation and compliance considerations in RTD teas

In the bustling world of e-commerce, email marketing stands out as a crucial tool for driving revenue and fostering customer loyalty. For small tea businesses, leveraging email marketing can make the difference between a good year and a great one. If you're not generating between 30-35% of your e-commerce revenue through email marketing, this talk is essential for you. We'll explore practical strategies and actionable insights to help you harness the full potential of email marketing, ensuring your business thrives in a competitive market.

By the end of the session:

1) You'll be able to map out and implement a customer journey that maximizes acquisition and retention, enhancing customer loyalty and increasing lifetime value.

2) You'll walk away with ready-to-use templates that can be customized to fit your brand, helping you launch high-performing email campaigns that drive engagement and sales.

3) You'll learn how to create and optimize automated email flows that save you over 50 hours of work, allowing you to focus on other critical aspects of your business while your email marketing runs seamlessly in the background.