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Wednesday, March 26
 

8:30am PDT

"Taming the Tea Trade: Key Components of Effective Tea Supply Contracts"
Wednesday March 26, 2025 8:30am - 9:30am PDT
This session aims to equip attendees with the knowledge and tools needed to understand tea supply contracts. Participants will gain practical insights into key contract components, risk mitigation strategies, and negotiation techniques, all of which are essential for ensuring successful and sustainable tea business operations.


Speakers
avatar for LaBrae McMillan-McCalla

LaBrae McMillan-McCalla

Owner & Principal Attorney, McMillan-McCalla Law
I am a long-time tea enthusiast and business attorney. With a bachelor's in business administration from Clark Atlanta University and a J.D. from Florida A&M University College of Law, I've practiced law for over 5 years, serving as in-house counsel for Fortune 500 companies. I am... Read More →
Wednesday March 26, 2025 8:30am - 9:30am PDT
Room #221

9:45am PDT

Top 10 Ways to Build a High Profit Online Tea Business
Wednesday March 26, 2025 9:45am - 10:45am PDT

 When it comes to starting an online tea business there is much to consider as you get started such as: 
  • How much do I have to invest in this business? 
  • Who will my target customers be? 
  • How do I find reputable suppliers who can work with me to scale my business? 
  • Where will I sell my products? 
  • What prices will I charge for the products I sell? 
  • Who are my competitors? 
  • When can I expect to become profitable? 
  • Why should I consider selling on Amazon? 
  • Should I sell loose leaf tea or tea bags? 
  • What packaging options work best? 
  • How do I secure the best shipping costs? 

It is important to get answers to these questions and many other questions that arise as you move through the process of starting an online tea business. 
In my presentation I will provide answers to the above questions and share with you my Top 10 Ways to Build a High Profit Online Tea Business
Speakers
avatar for Dean Jablon

Dean Jablon

Business Development, Lifetime Tea
About Dean Jablon and Lifetime TeaAn internationally recognized tea expert, marketing leader and speaker, Dean advises clients throughout theUnited States and around the world about the challenges and trends impacting the tea industry. His pragmatic,action-oriented style inspires... Read More →
Wednesday March 26, 2025 9:45am - 10:45am PDT
Room #221

11:00am PDT

Making Permissible Labeling Claims and Staying Ahead of Class Action Lawyers
Wednesday March 26, 2025 11:00am - 12:00pm PDT
Statements on your label can (and should) showcase how amazing your product is. However, certain claims can run afoul of labeling laws and regulations (which are enforced by government agencies such as the FDA), or can expose your company to the risk of being sued by competitors or class action lawyers who claim that your label is inaccurate or otherwise misleading.
Session Take-Aways
 
  • The various types of claims (nutrient content, health, structure-function claims) and the importance of making permissible labeling claims.
  • “High Risk” claims - Labelling claims to avoid and claims that should be made with caution (for example: “all natural,” “Manufactured in the USA,” “Antioxidant-rich,” and “No added sugar”).
  • The increased focus on environmental factors – heavy metals, PFAS, etc. – and federal and state laws on claims like biodegradable, compostable, and “free of”
  • Strategies for proactively protecting your business against unnecessary legal distractions relating to labelling claims that can hurt your bottom line and brand reputation.
Speakers
avatar for Lindsay Aherne

Lindsay Aherne

Of Counsel, Greenberg Traurig Law
Of Counsel at the law firm of Greenberg Traurig, LLPWebsite: https://www.gtlaw.com/en/professionals/a/aherne-lindsay-nLindsay is an attorney that assists clients across the nation with regulatory compliance and litigation (including lawsuits threatened or filed against the company). Lindsay has experience representing clients in the food, beverage, dietary supplement, medical device, personal care prod... Read More →
Wednesday March 26, 2025 11:00am - 12:00pm PDT
Room #221
 
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