World Tea Expo 2025

The supply chain for teas, herbs, and spices is a complex and intricate system that begins with cultivation in diverse climates around the world. Growers harvest these products, which then undergo processing, including drying, grinding, and blending. From there, they are transported around the world to brands, contract manufacturers, distributors and retailers. Along the way, stringent quality control and compliance with food safety standards are crucial. Each step, from farm to cup, involves coordination among farmers, processors, logistics companies, and retailers, all working together to deliver high-quality products to consumers around the world.

Takeaways:

•  Planning and Demand Management
• Procurement (Sourcing)
• Production
• Inventory Management
• Transporation

In the bustling world of e-commerce, email marketing stands out as a crucial tool for driving revenue and fostering customer loyalty. For small tea businesses, leveraging email marketing can make the difference between a good year and a great one. If you're not generating between 30-35% of your e-commerce revenue through email marketing, this talk is essential for you. We'll explore practical strategies and actionable insights to help you harness the full potential of email marketing, ensuring your business thrives in a competitive market.

By the end of the session:

1) You'll be able to map out and implement a customer journey that maximizes acquisition and retention, enhancing customer loyalty and increasing lifetime value.

2) You'll walk away with ready-to-use templates that can be customized to fit your brand, helping you launch high-performing email campaigns that drive engagement and sales.

3) You'll learn how to create and optimize automated email flows that save you over 50 hours of work, allowing you to focus on other critical aspects of your business while your email marketing runs seamlessly in the background.

Authentic brands deliver on their promise of a fine product and a rewarding taste experience in sincere and engaging ways. Successful tea brands are clear and consistent about what they stand for but never entrenched. The best remain culturally relevant to their target market by continuing to evolve.

Takeaways

• Tea’s diverse culture is simultaneously its greatest strength and the most formidable obstacle facing industrial-age commodity tea brands out of sync with consumer preferences.
• Despite the efficiencies of scale and marketing and 150 years of competition, small brands have shown remarkable resilience, still controlling 90% of the global market. Their success is a testament to their adaptability and understanding of changing consumer preferences.
• How we shop for tea has changed. E-commerce accelerated during the pandemic, driving record sales of packaged foods and at-home consumption. Distribution expanded, with global, national, and regional brands now selling directly to consumers, utilizing last-mile delivery managed by efficient service providers.