World Tea Expo 2025

Statements on your label can (and should) showcase how amazing your product is. However, certain claims can run afoul of labeling laws and regulations (which are enforced by government agencies such as the FDA), or can expose your company to the risk of being sued by competitors or class action lawyers who claim that your label is inaccurate or otherwise misleading.
Session Take-Aways
 

• The various types of claims (nutrient content, health, structure-function claims) and the importance of making permissible labeling claims.
• “High Risk” claims - Labelling claims to avoid and claims that should be made with caution (for example: “all natural,” “Manufactured in the USA,” “Antioxidant-rich,” and “No added sugar”).
• The increased focus on environmental factors – heavy metals, PFAS, etc. – and federal and state laws on claims like biodegradable, compostable, and “free of”
• Strategies for proactively protecting your business against unnecessary legal distractions relating to labelling claims that can hurt your bottom line and brand reputation.