“Tea tastings aren’t just about sipping a great cup—they’re a powerful tool for growing a dedicated customer base and driving long-term sales. In this seminar, Sean Cyre shares insights from his years at The Cultured Cup, where structured tastings and classes transformed casual tea drinkers into engaged advocates while increasing annual sales by 20%.
Attendees will explore how to create tasting experiences that not only introduce customers to quality tea but also foster loyalty and deepen engagement. Whether you’re looking to attract new customers, train passionate employees, or tap into the next generation of tea professionals, this session will provide actionable strategies to make tastings a core part of your business growth.”
Key Takeaways:
- How tastings drive long-term sales
- How tastings build a loyal customer base
- How tastings train dependable and passionate employees
