Loading…
Tuesday March 25, 2025 10:15am - 11:15am PDT


With the increasing popularity of matcha, the presence of Japanese green tea on the world market is stronger than ever before. Yet despite the abundance of instragrammable green lattes and smoothies out there, much of what Japan has to offer still remains largely undiscovered by the international tea community. Take a closer look, and Japanese green tea will appear surprisingly multifaceted, spanning from the fresh forest-like flavor of a classic Sencha to the nutty roasted aromas of Hojicha and much more in between. New and exciting initiatives such as the single origin tea movement are also taking Japanese tea into unexplored territory, making for new taste experiences previously unavailable. The art of roasting green tea has also being further refined, and is ripe for experiencing. A must for anyone interested in gaining or deepening their knowledge of green tea.

Takeaways:

Explain the background behind the great variety of flavor experiences.

Cover everything from tea plant cultivars to terroir.

Explore the long traditions and new bold initiatives that make the cultivation and processing possible.

Brewing techniques will be introduced,

The secrets behind a good Hojicha

Tasting:
・Cold brewed Single Estate Japanese Tea
・Freshly roasted Hojicha

Speakers
avatar for Oscar Brekell

Oscar Brekell

Founder, SENCHAISM
As an author of several books on Japanese tea published in three languages and many years of experience in tea education in more than 15 countries, Tokyo based Oscar Brekell is widely considered to be a front runner in the field of Japanese tea. Born in Sweden in 1985, Oscar developed... Read More →
Tuesday March 25, 2025 10:15am - 11:15am PDT
Room #231/32

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Share Modal

Share this link via

Or copy link