World Tea Expo 2025

Unlock the secrets to successful tea marketing with an exclusive workshop hosted by the Boulder Tea Company. Join Sara Stewart Martinelli, owner and master tea blender, and Nathan Pulley, Director of Operations, as they share their expertise in both print and digital marketing. This hands-on workshop will cover everything you need to know to elevate your tea business.
Learn how to craft compelling stories and engaging content that highlight the unique qualities of your teas. Sara and Nathan will guide you through the nuances of traditional print marketing as well as effective strategies for digital platforms. Discover the art of tea photography, from lighting and composition to styling and editing, ensuring you capture the beauty of your tea products in every shot. Additionally, build a strong, recognizable brand that resonates with your target audience through branding techniques that create a cohesive and appealing brand identity across all marketing channels.
This workshop is ideal for tea business owners and entrepreneurs, marketing professionals in the tea industry, aspiring tea brand creators, and anyone passionate about tea and eager to learn more about marketing.

 When it comes to starting an online tea business there is much to consider as you get started such as: 

• How much do I have to invest in this business? 
• Who will my target customers be? 
• How do I find reputable suppliers who can work with me to scale my business? 
• Where will I sell my products? 
• What prices will I charge for the products I sell? 
• Who are my competitors? 
• When can I expect to become profitable? 
• Why should I consider selling on Amazon? 
• Should I sell loose leaf tea or tea bags? 
• What packaging options work best? 
• How do I secure the best shipping costs? 

It is important to get answers to these questions and many other questions that arise as you move through the process of starting an online tea business. 
In my presentation I will provide answers to the above questions and share with you my Top 10 Ways to Build a High Profit Online Tea Business. 

In the bustling world of e-commerce, email marketing stands out as a crucial tool for driving revenue and fostering customer loyalty. For small tea businesses, leveraging email marketing can make the difference between a good year and a great one. If you're not generating between 30-35% of your e-commerce revenue through email marketing, this talk is essential for you. We'll explore practical strategies and actionable insights to help you harness the full potential of email marketing, ensuring your business thrives in a competitive market.

By the end of the session:

1) You'll be able to map out and implement a customer journey that maximizes acquisition and retention, enhancing customer loyalty and increasing lifetime value.

2) You'll walk away with ready-to-use templates that can be customized to fit your brand, helping you launch high-performing email campaigns that drive engagement and sales.

3) You'll learn how to create and optimize automated email flows that save you over 50 hours of work, allowing you to focus on other critical aspects of your business while your email marketing runs seamlessly in the background.