World Tea Expo 2025

As the trend for non-alcoholic beverages grows, café and tea business owners have a golden
opportunity to enhance their offerings and appeal to a more educated and health-conscious clientele. Join Dr. CJ Sugita-Jackson, a Certified Nutritionist, Master Herbalist, and expert tea blender, for an engaging workshop designed to elevate your drink menu and boost your business.
"Mastering the Art of Mocktails: Boost Your Business with Innovative Drink Menus" is tailored for businesses without a liquor license but eager to tap into the lucrative mocktail market. This session will provide you with the knowledge and inspiration to create a premium, high-priced mocktail menu that draws in discerning customers seeking sophisticated, non-alcoholic options.
Key highlights include:

• Understanding Your Audience: Learn how to identify and cater to the preferences of health-conscious and sophisticated consumers.
• Menu Design Principles: Discover the secrets to creating a balanced and appealing mocktail menu, incorporating seasonal and locally-sourced ingredients to elevate your offerings.
• Live Mocktail Demonstrations: Watch Dr. Sugita-Jackson demonstrate several innovative mocktail recipes, and enjoy tasting these unique creations to inspire your menu development.
• Marketing Strategies: Gain insights into effective marketing techniques, including social media tips and influencer collaborations, to attract a high-value customer base.
• Physical Takeaways: Leave with recipe cards, ingredient lists, and other takeaways to kickstart your mocktail offerings.

Whether you’re a café owner or tea shop manager, this workshop will provide actionable strategies to enhance your business and delight your customers with premium non-alcoholic beverages.

Understanding how to price your products to cover all of your costs can be confusing and feels like an exercise in futility. Doyle will help you identify what costs change, and what costs stay the same, no matter if you sell 1 unit or 1 million. Once you know this, then and only then can you determine a price based on your industry margins. That is why knowing what your break-even number can be is so critical. The concepts are straightforward and easy to understand.
3 Takeaways:
* Break Even formula,  Basic Pricing Formula, Target Margins by industry
* Pricing Strategies, Understanding Costs and how they affect pricing, and blended margin calculations
* Identify common pricing mistakes, hidden fees, and delve into the formulas and math in greater detail.

Led by Dananjaya Silva, creator of London’s most expensive tea, Golden Tips, featured in The Times and CBS, this session will guide you in crafting a first-class tea service in hospitality. Learn how to curate seasonal menus, ensure proper storage, and scale your offerings with practical, real-life examples.

China, the cradle and “motherland” of tea, boasts a long history and profound culture of tea planting, processing, and drinking. Throughout this development, our diligent and wise ancestors continuously invented new techniques for tea planting, processing, and brewing.
With such a long history, it is fascinating to imagine how tea emerged from nature, gradually becoming China’s “state drink,” and how it spread worldwide. Over the course of at least 5,000 years, our ancestors have developed various types of tea. The most authentic and traditional Chinese teas are categorized into six basic types, known as the “Six Major Tea Categories” by tea professionals. As market demand continues to grow, it is essential to educate tea merchants, professionals, and our expanding community of tea drinkers about these categories. Through this forum at the tea expo, we aim to clarify misconceptions and correct misunderstandings regarding tea types, business practices, and consumption. This mission is crucial for the tea expo.
In the West, consumers are generally familiar with green tea, black tea, and Pu-erh tea. However, following recent trends in Chinese tea culture, more people are becoming aware of white tea and oolong tea. Each of these major categories includes representative and renowned subcategories, which will be a key topic of our discussions.
Additionally, different types of tea are produced through various processing methods, each requiring specific brewing techniques.

Three Takeaways: 
1. Brief History of Tea Drinking.
2. China’s authentic and traditional basic categories of teas—six major tea categories: Green tea, White tea, Yellow tea, Oolong tea, Black tea, Dark tea.
3. Brewing methods for different teas—water temperature, tea amount, brewing/steeping time.

Alcoholic Tea Beverages
In the evolving landscape of the beverage industry, understanding consumer preferences is key to staying ahead. This presentation dives deep into the intricate world of consumer drivers that shape beverage choices by exploring three main drivers: health, psychological drivers, and flavor trends.
Health drivers are increasingly influencing consumer choices, with a growing demand for beverages that offer functional benefits, such as low-calorie options, fortified drinks, and alcohol alternatives. We will analyze how health-conscious trends are reshaping the market and driving innovation in both alcoholic and non-alcoholic segments.
Psychological drivers, including the role of emotional connections and social influences, play a significant role in beverage preferences. This section will examine how brand perception, marketing strategies, and consumer experiences shape purchasing decisions and loyalty. Flavor drivers remain a cornerstone of consumer satisfaction. By exploring emerging flavor trends, their origins, and consumer drivers, this presentation will highlight how unique and diverse flavor profiles can captivate consumers and create lasting impressions. Attendees will gain actionable insights into leveraging these consumer drivers to develop strategies that cater to evolving preferences, ensuring success in both retail and food service settings.
 
Objectives:  
• Investigate emerging flavor trends, showcasing how innovative and diverse flavor profiles can captivate and retain customers
• Explore the psychological drivers, including emotional connections and social influences to understand how they shape consumer behavior
• Analyze how health-conscious trends are influencing consumer preferences for both alcoholic and non-alcoholic beverages