As the trend for non-alcoholic beverages grows, café and tea business owners have a golden
opportunity to enhance their offerings and appeal to a more educated and health-conscious clientele. Join Dr. CJ Sugita-Jackson, a Certified Nutritionist, Master Herbalist, and expert tea blender, for an engaging workshop designed to elevate your drink menu and boost your business.
"Mastering the Art of Mocktails: Boost Your Business with Innovative Drink Menus" is tailored for businesses without a liquor license but eager to tap into the lucrative mocktail market. This session will provide you with the knowledge and inspiration to create a premium, high-priced mocktail menu that draws in discerning customers seeking sophisticated, non-alcoholic options.
Key highlights include:
- Understanding Your Audience: Learn how to identify and cater to the preferences of health-conscious and sophisticated consumers.
- Menu Design Principles: Discover the secrets to creating a balanced and appealing mocktail menu, incorporating seasonal and locally-sourced ingredients to elevate your offerings.
- Live Mocktail Demonstrations: Watch Dr. Sugita-Jackson demonstrate several innovative mocktail recipes, and enjoy tasting these unique creations to inspire your menu development.
- Marketing Strategies: Gain insights into effective marketing techniques, including social media tips and influencer collaborations, to attract a high-value customer base.
- Physical Takeaways: Leave with recipe cards, ingredient lists, and other takeaways to kickstart your mocktail offerings.
Whether you’re a café owner or tea shop manager, this workshop will provide actionable strategies to enhance your business and delight your customers with premium non-alcoholic beverages.
