World Tea Expo 2025

You must be 21+ to attend, don't forget to bring your valid I.D.

Meet & Greet is open to all World Tea Expo attendees.  Here is your chance to meet several of the speakers, old friends and make some new tea friends. Dan Bolton will be our special guest with a  World Tea Expo News Extra. There will be lots of door prizes and surprises for all.  

You must be 21+ to attend, don't forget to bring your valid I.D.

Kick off your experience in style at the Bar & Restaurant Expo / World Tea Expo Welcome Kickoff Party at the newly refurbished The Pool at SAHARA! Connect with fellow tea enthusiasts and industry professionals in a casual setting. Included with all passes, this is the perfect way to start your expo journey—don’t miss out!

Bring your I.D. and show your badge or registration email confirmation at the door.

You must be 21+ to attend, don't forget to bring your valid I.D.

Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Join us on Day 1 for an exciting ribbon-cutting ceremony to officially open the World Tea Expo! Be part of this special moment as we celebrate the start of the Expo Hall, and get ready to step into a vibrant expo hall filled with the finest teas, products, and industry innovations. Sponsored by Tea Capital Shizuoka

Step into the World Tea Expo Hall, your gateway to the latest trends, products, and innovations in the global tea industry. Explore booths, meet top suppliers, and enjoy complimentary samples—all included with your registration pass. This is the ultimate destination for tea professionals looking to grow their business and stay ahead of the curve.

The World Tea Expo conference program brings together some of the most knowledgeable and respected names in the tea industry. Don't miss this opportunity to get your questions answered by our expert faculty at this casual meet-up in the Tea Bar!

Discover a modern twist on traditional ocha-wari (tea-based cocktails) at the Tea Bar, where Wakoen’s finest Japanese teas meet premium spirits. As interest in Japanese tea and shochu grows in the U.S., we invite you to explore this unique fusion of deep umami and refined flavors. Join us for an unforgettable tasting experience that blends tradition with innovation.

Session takes place at the Tea Bar.

Drumroll please! Join us as we announce -- and celebrate -- the winners of the Global Tea Championship 2025!

You must be 21+ to attend, don't forget to bring your valid I.D.

Step into the World Tea Expo Hall, your gateway to the latest trends, products, and innovations in the global tea industry. Explore booths, meet top suppliers, and enjoy complimentary samples—all included with your registration pass. This is the ultimate destination for tea professionals looking to grow their business and stay ahead of the curve.