World Tea Expo 2025

This presentation delves into several critical aspects of environmental regulation and consumer protection: PFAS (Per- and Polyfluoroalkyl Substances), California's Proposition 65 (Prop 65), environmental marketing, and recycling issues including Extended Producer Responsibility. A comprehensive approach to environmental marketing, formulation, and packaging is vital for companies aiming to align with current environmental standards and consumer expectations. Understanding these issues helps companies mitigate risks, enhance brand reputation, and contribute to a healthier environment. This presentation aims to equip stakeholders with the knowledge to navigate these regulatory requirements and leverage environmental marketing effectively.
Takeaways (3)
Prop 65, PFAS, and other chemical regulatory issues
Environmental Marketing
Recycling and Extended Producer Responsibility

Step out of the Camellia Sinensis world to learn about other botanical supply chains.
The growth in fruit and herbal tea sales has outpaced those of black and green tea in recent years and this trend looks set to continue. Increasing awareness of health benefits and a desire for healthy beverage choices is driving innovation and increasing consumer demand.
Come away from this talk with a broader understanding of the complex supply chains behind individual fruit and herbal tea ingredients before they are used in finished products.
Learn about different production processes for fruit and herbal ingredients versus black and green tea and how they impact quality.
Gain a better understanding of purchasing options for botanical ingredients whether you are a startup, small, medium or large-scale operation.

Takeways:
What are the key drivers of quality when producing botanical ingredients
How do the supply chains work
What are the main things to consider when purchasing botanical ingredients for my business
What are the key drivers of quality when producing botanical ingredients

The World Tea Expo conference program brings together some of the most knowledgeable and respected names in the tea industry. Don't miss this opportunity to get your questions answered by our expert faculty at this casual meet-up in the Tea Bar!

Discover a modern twist on traditional ocha-wari (tea-based cocktails) at the Tea Bar, where Wakoen’s finest Japanese teas meet premium spirits. As interest in Japanese tea and shochu grows in the U.S., we invite you to explore this unique fusion of deep umami and refined flavors. Join us for an unforgettable tasting experience that blends tradition with innovation.

Session takes place at the Tea Bar.

In this session we'll explore the challenges and opportunities in developing RTD teas, including balance of ingredients, scaling formulations, brewing, and reviewing essential regulatory considerations.

Diving deeper into these topics:

• Balancing tea, flavor, juices, sweeteners and other ingredients in formulating your tea
• Differences between brewed tea leaves, tea extracts, tea concentrates, tea powders, tea distillates and tea flavors
• Technical limitations and opportunities in scaling your lab formulation to production
• Key regulation and compliance considerations in RTD teas

In the bustling world of e-commerce, email marketing stands out as a crucial tool for driving revenue and fostering customer loyalty. For small tea businesses, leveraging email marketing can make the difference between a good year and a great one. If you're not generating between 30-35% of your e-commerce revenue through email marketing, this talk is essential for you. We'll explore practical strategies and actionable insights to help you harness the full potential of email marketing, ensuring your business thrives in a competitive market.

By the end of the session:

1) You'll be able to map out and implement a customer journey that maximizes acquisition and retention, enhancing customer loyalty and increasing lifetime value.

2) You'll walk away with ready-to-use templates that can be customized to fit your brand, helping you launch high-performing email campaigns that drive engagement and sales.

3) You'll learn how to create and optimize automated email flows that save you over 50 hours of work, allowing you to focus on other critical aspects of your business while your email marketing runs seamlessly in the background.