About me
About Dean Jablon and Lifetime Tea
An internationally recognized tea expert, marketing leader and speaker, Dean advises clients throughout the
United States and around the world about the challenges and trends impacting the tea industry. His pragmatic,
action-oriented style inspires people to apply common sense and business rigor to launch their online tea
business focused on profitability, efficiency, and customer satisfaction.
Dean’s wisdom comes from decades as a top producing sales executive for two of the nation’s largest Fortune
100 companies, starting up and operating two tea inspired restaurants, coaching, and training thousands of
start-up and existing tea businesses, restaurant owners, managers, and staff from coast to coast and over a
dozen countries. Dean’s expertise encompasses all areas of business development, from marketing, financial
management, and operational efficiency to leadership and governance, online reputation management, and
social media strategy. In addition to working with start-up businesses, Dean’s depth of experience has made
him an effective advisor for many companies utilizing tea as a marketing tool to promote and grow their
business.
Dean is accredited by the World Tea Academy as a Level-1 Tea Specialist and Certified Tea Sommelier with
more than nineteen years of experience operating a successful online tea business. Dean has been an
educational speaker at the World Tea Expo and featured on; CNN, Fox News, NBC and numerous local and
national radio and television networks across the United States on the topic of tea. Traveling extensively to visit
with some of the finest tea growers throughout Asia, Dean is considered a foremost tea expert. Dean has a
keen understanding of the operational challenges that start-up and existing tea businesses face every day
while delivering guidance that is nuanced to the unique characteristics of each business owner’s specific goals.
Founded and bootstrapped by Dean and his wife Lummy in 2013 at their kitchen table, Lifetime Tea is now one
of the largest USDA Certified Organic tea companies in the United States specializing low minimum order
quantity private label teas.
