About me
Will Wagner, a shareholder in Greenberg Traurig’s Sacramento office, focuses his practice in the areas of consumer product defense and regulatory compliance in California. His practice centers on the defense of consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions. He defends companies such as personal care product brands, food and beverage producers, and textile companies in lawsuits relating to chemicals of concern including heavy metals, PFAS, titanium dioxide, hexavalent chromium, and phthalates.
Additionally, Will defends consumer product companies against allegations of deceptive, misleading, or unsubstantiated label and advertising claims, including actions brought in California, New York, and Illinois. His experience includes defending companies against putative or threatened class action lawsuits based on PFAS, greenwashing claims, recyclability, nonfunctional slack-fill allegations, structure/function claims, and ingredient content claims.
Further, Will has broad experience navigating California and other states’ laws and regulations that impact consumer product companies. This includes advising companies on the proliferation of PFAS prohibitions, recycling laws (such as Extended Producer Responsibility), and other greenwashing issues. He also has experience in California’s regulation of Volatile Organic Compound (VOC), which often involves the California Air Resources Board (CARB) and the South Coast Air Quality Management District. Finally, Will counsels clients on issues regarding California’s Cleaning Products Right to Know Act, Safe Cosmetics Act, Transparency in Supply Chains Act, and the Organic Products Act.
Will is also a registered lobbyist in California, focusing on legislation that impacts product companies.
